Odoo 17 Website vs WordPress – a marketer’s honest review
Odoo 17 Website comes with a sleek redesign, optimized features, and an enhanced user experience. As marketers using WordPress for our website, we were intrigued by these updates and decided to explore switching to Odoo’s Website module. Our comparison revealed key differences between Odoo 17 and WordPress, which could help you make a decision based on your needs.
Disclaimer: This comparison reflects our priorities as a B2B marketing team; your business requirements may differ!
Our Evaluation Criteria:
- A B2B marketing site our non-tech team can self-manage
- A web builder easy to maintain daily
- Multilingual support for a dual-language site
- A simple way to showcase and maintain blogs
- Seamless integration with our Odoo CRM
With these as our key priorities, we evaluated both platforms to identify the best solution for our team. Here’s what we discovered:
What’s New in Odoo 17 Website?
Odoo 17 Website introduces exciting new features:
- Website scraping: Import your existing website content into Odoo quickly.
- AI-powered text generation: Generate relevant text with ChatGPT integration.
- Navbar & Mega Menu configurations: Easily manage headers and menus.
- WebP images: Faster loading times for an optimized user experience.
- Multi-website & translation features: Manage multilingual content efficiently.
- Responsive design: Seamless editing across desktop and mobile.
- Themes & building blocks: Simple drag-and-drop features with customizable themes.
Feature-by-Feature Comparison: Odoo 17 Website vs WordPress
1. Integration with Odoo vs Plugins
- Odoo 17: Odoo 17 Website has launched with a sleek redesign, optimized features, and an improved user experience. Fully integrates with Odoo apps like CRM, Sales, and Email Marketing. The connection streamlines lead management and automation for B2B marketing.
- WordPress: While flexible, WordPress relies on plugins for integration. This can lead to a never-ending cycle of addons, requiring additional effort to maintain.
Winner: Odoo 17 – Seamless integration with Odoo apps made it the clear choice for us.
2. User-Friendliness & Design Capabilities
- Odoo 17: Features a simple drag-and-drop builder, ideal for non-technical users. Editing blogs, headers, footers, and menus is straightforward without needing additional plugins.
- WordPress + Divi Theme: Offers deeper customization but can become complex due to reliance on multiple plugins, which may affect performance and speed.
Winner: Odoo 17 – Its ease of use and simplicity won us over for daily tasks.
3. SEO Features
- Odoo 17: Excellent multilingual support, allowing you to optimize SEO in multiple languages seamlessly.
- WordPress + Yoast SEO: Provides detailed on-page SEO analysis and actionable suggestions with its Premium version.
Tie – Odoo is great for multilingual SEO, while Yoast offers more detailed on-page analysis.
4. Customization Capabilities
- Odoo 17: While flexible, customization is limited within its ERP framework. It’s best for those already integrated into the Odoo ecosystem.
- WordPress: Known for its strong customization options with a wide variety of themes and plugins, but this comes with the burden of maintaining them.
Winner: WordPress – If customization is your top priority, WordPress reigns supreme.
Final Thoughts:
For our B2B marketing team already using Odoo, the Website module was a no-brainer. It integrates seamlessly with Odoo apps like Sales and CRM, making it ideal for our non-technical users. While WordPress is a powerful tool with vast customization options, it felt overkill for our purposes due to the dependency on multiple plugins and the complexity they introduced.
Bottom Line: Odoo Wins for Me
If you’re already using Odoo for your business operations, Odoo 17’s Website module offers a fully integrated solution that eliminates the need for third-party plugins or complex configurations. The seamless connection to Odoo’s CRM, Sales, and Marketing apps means all your data, from leads to sales metrics, flows effortlessly between the website and your back-end systems. This integration streamlines workflows, reduces manual data entry, and allows non-technical teams to easily manage content, track performance, and automate key marketing activities—all within the same platform.
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